By Susan Sweeney CA
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Additional resources for 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
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X. Also make sure that you review your site on both a Mac and a PC as sometimes your Web site looks different depending on the platform. Design your site for various screen widths. Try to accommodate visitors regardless of the screen resolution they use. Some Web users still run their systems at 640 pixels by 480 pixels; keep this in mind when designing your site. Use your Web traffic analysis software to determine the screen resolution preferences of your visitors. See Chapter 27 for more information on Web traffic analysis software and the reports you can access.
Use a What’s New Page for Repeat Visits A What’s New page can mean different things to different sites. 1. 1. You can use a What’s New page to tell visitors about updates to your company’s products or services. your site they do not have to search through your entire site to find out what is new. If visitors repeatedly find interesting additions in the What’s New section, they will come back to your site on a regular basis to check out what’s new. Without this, they might visit and search through your site and find that nothing is new and they just wasted 20 minutes looking for anything new.
If you use any large files for graphics, audio, or video, warn your visitors by providing some text stating the size of the files. Use thumbnail graphics where applicable. , an online photo collection), create small “thumbnail” versions of each image and give visitors the option of clicking through to the larger versions. This is far superior to making your visitors wait for a series of large images to load. You should be careful with your use of image maps as well. ” Image maps typically are used for navigation and usually have text embedded in the graphic.