By Doug Shafer
Set opposed to the backdrop of Napa Valley’s transformation from a rural backwater within the Seventies via its emergence this present day as one of many best wine areas on the earth, the booklet starts with the winery’s shaky commence and takes the reader during the father and son’s ongoing battles opposed to killer insects, cellar failures, neighborhood politics, altering client tastes, and the volatility of nature itself. Doug Shafer tells the tale of his personal schooling, in addition to Shafer Vineyards’ cutting edge efforts to be environmentally sustainable, its position in spearheading the designation of a Stags jump American Viticultural zone, and the way the wine has replaced within the modern period of custom-crushing and hobbyist vineyard investors.
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Louis P. Martini, “A Family Winery and the California Wine Industry,” an oral history conducted in 1984 by Ruth Teiser, The Wine Spectator California Winemen Oral History Series, Regents of the University of California, p. 46. A Vineyard in Napa / 37 anywhere else. Monte Rosso, with its south face, simply produced fruit with a difference you could see and taste. After listening to Martini and talking with some other consultants, Dad got down to business. Early on, as we were terracing the hillside, it became clear we’d need to blast out several Buick-sized boulders.
The other element that ate at him was the idea of being his own boss. No matter how hard he worked or cut his own path at Scott Foresman, he was still there as the result of family connections, and it seemed that every long-range proposal he put on the table was getting torpedoed. A move into the wine business would be a venture purely of his own creation. It would sink or swim based on his ideas, drive, and resourcefulness. At some point in 1970 Dad started reading everything he could find on winemaking and grape growing.
1. Jeff rey C. Jacob, “The North American Back-to-the-Land Movement,” Community Development Journal 31, no. 3 ( July 1996): 241–49. three A Wine Country Emerges from a Wilderness This wave of newcomers in the late 1960s and early 1970s—full of new ideas and enthusiasm—was simply the latest in a series of migrations to Napa Valley over the past 150 years, each one just as bursting with energy and ambition as the one before. Napa Valley’s first vintage date was 1841 or 1842, when pioneer George Yount (namesake of Yountville) made the Valley’s inaugural wine from a small vineyard he’d planted not far from the river.