By S. Luckman
Craft and the inventive economic climate examines where of craft and making within the modern cultural financial system, with a particular specialize in the ways that this inventive zone is transforming into exponentially due to on-line shopfronts and home-based micro-enterprise, 'mumpreneurialism' and downshifting, and renewed call for for the hand-crafted.
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Sample text
While not all were Craft Revival: The Post-Etsy Handmade Economy 19 card-carrying socialists, the thinking around the ideal organisation of working life and community inspired by the best practices of creative work paralleled Marx’s early opposition to ‘alienated labour’. As I have written elsewhere (Luckman 2012, 2013), it also has clear parallels with contemporary cultural work discussions regarding what exactly constitutes ‘good work’ (Hesmondhalgh and Baker 2011) in the precarious world of creative employment.
For Etsy is not only a shop-front. Through its many blogs (which not only include Featured Shops,15 but also How Tos and business tips, regional Etsy community listings, discussion spaces and face-to-face get-togethers, allied Facebook pages, and so forth), it is a focal point for networking and community, uniting the hundreds of thousands of individual and potentially otherwise isolated sellers listed on the site. Online design craft distribution of this kind is thus an outstanding example of the potential of the internet to operate as a ‘long-tail’ distributor.
Craftivism and the youthful popularity of contemporary making As we have seen, previously unfashionable women’s crafts such as knitting and crochet have been stripped of their embarrassingly ‘old-school’ or even outright anti-feminist connotations (Lippard 2010; Parker 1984, 2010; Turney 2009), and in the noughties became fashionable once more (Lewis 2011; Matchar 2013; Turney 2009; Walker 2007). Models and celebrities have been happily captured in candid moments knitting in the downtime between performances and runway turns (Bratich and Brush 2011; Minahan and Wolfram Cox 2007, p.