By Rudolf Grünig
The internationalization of the human society and in most cases of the economic system will proceed. it's going to create threats but additionally substantial possibilities to such a lot businesses. this can be the place the ebook makes its contribution, maintaining feedback for medium-sized businesses to develop into a winner of internationalization. After a entire advent to internationalization and to strategic making plans, concrete suggestions are made: The e-book first appears to be like at going foreign for brand new markets. Then it exhibits the way to improve an internationalization approach for construction and sourcing. eventually strategic making plans in a world corporation is defined. The booklet is aimed toward corporation executives, grasp scholars and individuals of EMBA courses. it's meant to function a help for constructing winning ideas for going and being international.
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Additional info for Developing International Strategies: Going and Being International for Medium-sized Companies
Sample text
But it also Facts and figures about internationalization 25 brings prestige. And this prestige is not only associated with individual brands, but also embodied in the “Swiss made” label. The industry association sets out clear conditions which have to be fulfilled if products are to bear the “Swiss made” label: the movement and the watch have to be assembled in Switzerland and at least 50% of the value of the components of the movement must originate from Switzerland (Federation of the Swiss Watch Industry, 2010b).
Beyond the overall Index of Globalization there are three sub-indices (Dreher, 2006, pp. ; KOF, 2010b). The sub-index for Economic Globalization includes first of all figures for specific economic movements like trade and FDI. In addition, restrictions like tariffs and non-tariff barriers are included. The Social Globalization of a country is measured by personal contact, information flow and cultural proximity. Personal contact includes measures such as foreign population as a percentage of total population and telephone traffic with other countries.
Cultural proximity measures the internationalization of consumption by including, among other things, data on the numbers of McDonald’s restaurants and IKEA stores. The sub-index for Political Globalization uses variables such as the number of foreign embassies and membership of international organizations. The variables used to compute the index and the three sub-indices all yield a number for each country ranging from 1 (lowest) to 100 (high- R. Grünig and D. 1007/978-3-642-24725-5_2, © Springer-Verlag Berlin Heidelberg 2012 11 12 Internationalization est).