By Debasis Bagchi, Sreejayan Nair
Developing New practical nutrients and Nutraceutical Products offers serious info from conceptualization of latest items to advertising, aiming to offer an outstanding figuring out of the complete strategy via specific assurance of key techniques, specifically innovation, legislation, production, quality controls, and advertising.
Chapters offer insights into industry and aggressive research, product layout and improvement, highbrow estate, aspect sourcing, rate keep watch over, and revenues and advertising innovations.
- Examines key issues in product improvement
- Provides a streamlined technique for product development
- Addresses production and qc demanding situations
- Includes key classes for a profitable product release and potent advertising
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Additional info for Developing New Functional Food and Nutraceutical Products
Example text
Meanwhile, keep your eyes peeled for newcomers sea buckthorn berries (beauty), yacon (diabetes), and camu camu (immunity). 14 JUST ADD SPICE One of the newest (and oldest) players in the functional ingredient space is spices and seasonings, which have long provided flavor to food but are now being positioned as providing health benefits in the proper dosage. Examples of this trend include rosemary, red peppers, oregano, turmeric (curry), cinnamon, and ginger. Spices support numerous conditions according to scientific literature.
3 GRACEFULLY MATURING The Gracefully Maturing segment is motivated to maintain endurance longer, and individuals want to have the energy to continue with daily activities as they age. Many in this category tend to think of themselves as 10–13 years younger than their actual age. This more mature group includes both men and women and its key motivators include energy, youthfulness, and injury prevention. They are interested in bone and joint health, and also want to slow the process of muscle wasting (sarcopenia), which happens naturally as we age.
Contract with a celebrity spokesperson. • Find an author to write a book promoting an ingredient. • Sponsor an athlete who benefits from taking the product. The future growth of the natural products industry lies in smart manufacturers and savvy suppliers partnering to bring innovative and science-based ingredients to market. Consumers are demanding it. Retailers will support it. And it can drive business to new heights if it’s done right. 1 MARKETING SCIENCE TO TRADE AND CONSUMER AUDIENCES As an industry, finished goods manufacturers and raw material suppliers need to improve the way in which they talk about science in their marketing materials.