By Celia Romm, Fay Sudweeks (auth.), Celia T. Romm BA, MA, PhD, Fay Sudweeks ATCL, BA, MCogSc., PhD Cand. (eds.)
Electronic trade is thought of as essentially the most vital advertisement makes use of of knowledge expertise lately. As progressively more businesses undertake networking know-how, methods of doing enterprise are altering dramatically and digital trade is proving useful for facing providers, clients and companions allotted around the globe. This quantity offers a suite of readings protecting all of the significant parts of digital trade, together with these relating to the area extensive net. It doesn't specialize in technical concerns, yet as a substitute examines the final, advertisement, social and cultural elements of utilizing digital trade. it is going to be helpful analyzing fabric for ultimate 12 months undergraduate and postgraduate scholars on classes in digital trade and Computer-Mediated verbal exchange. it is going to additionally offer supplementary studying for classes in enterprise info expertise, details platforms, Organisational swap and undertaking Management.
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Extra resources for Doing Business Electronically: A Global Perspective of Electronic Commerce
Example text
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Discussion This research examines the link between information strategy and the use of electronic commerce to market products and services and disseminates information about them. It suggests that organizations implement such electronic commerce in order to enable them to differentiate their products and services from their competitors' and to focus on particular customers. Presumably managers feel that electronic commerce either makes their products and services inherently different from those of their competitors or that it at least makes them appear different.
This might inspire those organizations that have not yet done so to implement electronic commerce now. Perhaps more importantly, managers might try to ascertain specifically how their competitors are achieving these particular benefits and thus how they might do so too. On the other hand, current interest in electronic commerce had not translated into extensive sales at the time of this study. This suggests that companies perhaps should now implement electronic commerce with the view that it will be more important to their future strategies rather than their immediate ones.