By Dave Chaffey
This bestselling textbook bargains a finished creation to the idea and perform of e-business and e-commerce administration. the writer, Dave Chaffey, brings his emblems of authority, readability of expression and instructing services to endure on a topic within which he actively lectures and consults.
Popular for its state-of-the-art and modern assurance, this article deals a global technique and a great stability among the technical and managerial themes of critical value to constructing an figuring out of this topic. It is a fascinating learn, choked with real-life examples and case studies.
Developed for college kids learning e-business or e-commerce at undergraduate or postgraduate point, and in addition utilized by many company managers, this can be the fundamental textual content to maintain velocity with know-how, technique and implementation.
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Extra resources for E-business and e-commerce management : strategy, implementation and practice
Virtual worlds An electronic environment which simulates interactions between online characters known as avatars. Also known as Massively Multiplayer Online Roleplaying Games (MMORPG). Blog Personal online diary, journal or news source compiled by one person, an internal team or external guest authors. Postings are usually in different categories. Typically comments can be added to each blog posting to help create interactivity and feedback. Rich media Digital assets such as ads are not static images, but provide animation, audio or interactivity as a game or form to be completed.
Question One simple, but revealing, method of assessing how commonly these terms are used, is to use the Google syntax which returns the number of pages which contain a particular phrase in their body or title. uk/chaffey E-commerce defined Electronic commerce (e-commerce) All electronically mediated information exchanges between an organization and its external stakeholders. Electronic commerce (e-commerce) is often thought simply to refer to buying and selling using the Internet; people immediately think of consumer retail purchases from companies such as Amazon.
This service later expanded to include any university student, then high school students, and eventually to anyone aged 13 and over. Paul S. Madera, Meritech’s managing director, said his firm was impressed by Facebook’s rapid growth and its potential for further expansion in the coveted collegeage market. ‘They’ve been designated by their community as the chosen community portal,’ Madera said. ’ In October 2007 Microsoft took a $240 million equity stake in Facebook. This stake was based on a $15 billion valuation of Facebook.