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By Steven J. Luck

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Extra info for E-Business and ERP: Transforming the Enterprise

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Before I start describing the components, however, I’d like to clarify something that is often confusing to ERP newcomers. Specifically, ERP components are usually given labels such as P1 and N1 that refer to their polarity and position within the waveform, and one must be careful not to assume that these labels are linked somehow to the nature of the underlying brain activity. Most notably, sensory components from different modalities that are given the same label are not usually related in any functional manner: They just happen to have the same polarity and ordinal position in the waveform.

In E. Donchin & D. B. ), Average Evoked Potentials: Methods, Results and Evaluations (pp. 45–75). S. Government Printing Office. 2 The Design and Interpretation of ERP Experiments This chapter discusses some of the central issues in the design and interpretation of ERP experiments. 1 Throughout the chapter, I will distill the most significant points into a set of rules and strategies for designing and analyzing ERP experiments. It may seem odd to place a chapter on experimental design and interpretation before the chapters that cover basic issues such as electrodes and averaging.

1988). The RP and LRP may be present for hundreds of milliseconds before the response, but other components are more tightly synchronized to the response. The early view was that a positivegoing deflection is superimposed on the RP beginning 80–90 ms before the response, followed by a negative-going deflection during the response and another positive-going deflection after the response. , 1994; Shibasaki, 1982). An Introduction to Event-Related Potentials and Their Neural Origins 49 The contingent negative variation (CNV), described in the brief history at the beginning of this chapter, should be mentioned again here because it is partly related to motor preparation.

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