By Jiming Liu, Yiming Ye (auth.), Jiming Liu, Yiming Ye (eds.)
Among the numerous adjustments introduced by means of the web is the emergence of digital trade over the internet. E-commerce actions, resembling the net trade of data, providers, and items, are establishing up thoroughly new possibilities for company, at new degrees of productiveness and profitability. In parallel with the emergence of e-commerce, clever software program brokers as entities in a position to autonomous motion in open, unpredictable environments have matured right into a promising new expertise. really obviously, e-commerce brokers carry nice promise for exploiting the Internet's complete strength as an digital industry. The 20 coherently written chapters during this booklet via best researchers and execs current the cutting-edge in agent-mediated e-commerce. Researchers, execs, and complex scholars drawn to e-commerce or agent expertise will locate this e-book an necessary resource of data and reference.
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Additional info for E-Commerce Agents: Marketplace Solutions, Security Issues, and Supply and Demand
Cliff, D. : "More Than Zero Intelligence Needed for Continuous DoubleAuction Trading", HP Technical Report HPL-97-157, CEFES’98, 1998 U. of Cambridge, England. 3. Friedman, E. : The Social Cost of Cheap Pseudonyms: Fostering Cooperation on the Internet. In Proceedings of the 1998 Telecommunications Policy Research Conference (1998). Alexandria, VA. , Mahwah, NJ. 4. Glickman, M. "Parameter estimation in large dynamic paired comparison experiments" Journal of the Royal Statistical Society: Series C (Applied Statistics) vol.
Preliminary experiments addressing these issues are presented. 1 Introduction Prior work in Agent mediated Electronic Commerce has investigated the use of software agents in marketplaces where agents do much of the bidding and negotiating on their users behalf in marketplaces of tangible goods. This paper presents a framework for an Agent mediated Knowledge Marketplace, where buyers are the users with questions and sellers are the users who can potentially answer those questions. Unlike marketplaces of tangible goods, in a marketplace of services, we have to face additional complexities like measuring seller competency and performance.
The sellers, on the other hand, have uniformly distributed abilities A ranging from 0 to 1. The sellers reputation is updated over time based on the seller’s ability. We discuss the reputation update mechanism below. 28 G. Zacharia et al. 4 Reputation Mechanisms Consumer to Consumer marketplaces like Kasbah , , MarketMaker , eBay, Yahoo Auctions and Amazon Auctions introduce some major issues of trust : Potential buyers have no physical access to the product of interest while they are bidding or negotiating.