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Download e-Strategy, Pure & Simple: Connecting Your Internet Strategy by Michel Robert PDF

By Michel Robert

Senior managers be aware of that the net calls for new enterprise ideas. yet for plenty of of those executives, a lot in regards to the web and e-commerce is still enigmatic. this significant new ebook by means of approach guru Michel Robert demystifies the web for executives and offers a entire framework for constructing web thoughts that dovetail with an organization's total company method. in line with Robert's twenty years of analysis and foreign consulting event at greater than four hundred businesses, the e-strategy version defined includes 10 e-drivers, resembling 10 key enterprise options. those comprise: call for aggregation for acquiring higher costs; build-to-order prone that let shoppers to configure items to their requirements; buyer self-service; direct consumer entry for brands; dynamic pricing; and others. utilizing many real-life examples, Robert describes how every one e-driver works and the way to mix them in a coherent method for making optimum use of modern day strongest strategic software, the net.

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Extra info for e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

Sample text

Strategic Fuzziness2 19 There are no history books. No one has written any books about his or her experiences with the Internet. It is a change that is happening now—in real time—and it is morphing into something different every day. There are no experts. In spite of their claims, no consultants have enough experience to be an expert. They are all learning with each new project, usually at a client’s expense. There are no proven models. In spite of the sky-high valuations given to Internet start-ups, the fact remains that none of them has yet withstood the test of time.

This is somewhat of a myth. 1 John Naisbitt, Megatrends, Warner Books, 1982, p. 133. 40 e-Strategy It has been shown that technological change takes 25 to 30 years to find a commercially viable application and another 50 to 70 years to infiltrate all the nooks and crannies of the society that it will eventually affect. However, if you have not been looking, even a change that is creeping along will hit you very quickly. A few examples come to mind. The first is the invention of electricity. Although electricity was invented in the 1860s, it found a few successful applications only in the 1870s and 1880s.

Let’s discuss the elements that make up the future environment of any business. This page intentionally left blank. CHAPTER 5 Back to the Future ormulating the business strategy of an enterprise is the top item on every CEO’s job description. The process of formulating a winning business strategy starts with a CEO envisioning what the organization will be in the future and then deploying the resources of the organization in a manner that will make that vision materialize over time. A good strategy should work to the benefit of the organization over a long period of time and be able to deal effectively with the future changes which will present themselves.

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