By Jim Wild (ed.)
Children should stay a lifestyles that's secure from exploitation and damage, yet are we failing in our accountability to guard them?
youth this present day is gigantic company - it's most unlikely for any baby transforming into as much as keep away from pervasive and severe advertising from businesses. no matter if or not it's for fatty meals leading to adolescence weight problems, pricey franchised toys which motivate rigidity inside households and stigma between pals, or 'pornified' function types who pervert kid's principles of sexuality, examine truly exhibits that advertisement pressures are having a right away effect on kid's mental improvement and healthiness. This booklet attracts jointly a chain of hard-hitting articles contributed through key thinkers on baby welfare and baby psychology together with Oliver James, Susie Orbach and Gail Dines. jointly they determine new and rising varieties of baby exploitation, and editor Jim Wild constructs a robust argument for why present baby safeguard approaches designed to guard little ones from abuse aren't any longer adequate.
Outspoken and demanding, this publication invitations us to think about our accountability for combating the damage teenagers are experiencing, and is needed analyzing for a person fascinated by the welfare of children.
Read or Download Exploiting Childhood: How Fast Food, Material Obsession and Porn Culture are Creating New Forms of Child Abuse PDF
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Additional resources for Exploiting Childhood: How Fast Food, Material Obsession and Porn Culture are Creating New Forms of Child Abuse
Example text
None of this is logical. So why are so many of us victims? Part of it is, of course, the result of massive advertising campaigns that serve to create the impression that ownership of certain brands is quite simply ‘normal’. The Apple corporation, for example, spent US$691 million on advertising in 2011 – a sum that it would take the average UK family over 23,000 years to earn (Apple Insider 2010)! What this massive sum buys is ubiquity. We see the Apple brand on our TVs, on our computers, on posters on our streets, in our newspapers, in our magazines, on our buses and trains – everywhere we go.
Agencies are also anxious about the derogatory way the son treats female peers as he was recently suspended for making inappropriate sexual suggestions to girls in his class. 28 Introduction Example 3b: The corporate and commercial legitimising of violent activities for boys A computer games manufacturer is devising the newest and most graphic game yet in this sector. It is aware that there will be restrictions on selling this game to younger people, but knows that it can use product placement techniques at supermarkets to assist in selling the product and is aware of ‘pester power’ techniques that enable children and young people to obtain compliance from parents to ‘just give in’.
The dynamics of the links between advertising, materialism, family disputes and unhappiness are of course extremely complex and we need more research in this area – particularly in relation to causation. However, we can say with some certainty that children who are depressed, left out or disenfranchised – a group that often includes those from deprived social circumstances – are much more likely to buy into the advertising promises that cool stuff will make things better (Opree, Buijzen and Valkenburg 2012).