By Ilan Alon (auth.)
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Additional resources for Franchising Globally: Innovation, Learning and Imitation
Sample text
University of St. Thomas Institute for Franchise Management. Scholtz, Gert J. (1997). “An Overview of South African Franchising,” Franchising Research: An International Journal 2 (4), 145–51. Stanworth, John, Price Staurt, and David Purdy (2001). “Franchising as a Source of Technology Transfer to Developing Countries,” International Franchising in Emerging Markets: Central and Eastern Europe and Latin America. Eds. B. Welsh and Ilan Alon. , 87–103. Swartz, Leonard N. (2001). “Franchising Successfully Circles the Globe,” in International Franchising in Emerging Markets: Central and Eastern Europe and Latin America.
In 1998, there were 40 franchises operating in his country, of which 20 participated in his survey on the current state of franchising. B. Welsh, and Cecilia M. Falbe Slovenian franchisees, identifying their core attributes and offering a framework for profitable future development of the franchise industry in Slovenia. Mexico and South America. Three articles focus on different aspects of Mexican franchising. Teegan (2001) examined foreign expansion and market entry from three different perspectives.
Future research should also concentrate on the role of information technology in franchising globally and the positive and negative aspects of the information age in franchising. For example, the Internet is a great way to disseminate training information worldwide but may also have the negative effect of a lack of personal contact during which to exchange vital information between the franchisee and the franchisor, such as cultural norms and behaviors that are better understood on a personal basis.