By Christopher J. Ibbott (auth.)
Read or Download Global Networks: The Vodafone-Ericsson Journey to Globalization and the Inception of a Requisite Organization PDF
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Extra info for Global Networks: The Vodafone-Ericsson Journey to Globalization and the Inception of a Requisite Organization
Example text
The early but none the less substantive financial synergies arising for Vodafone from the collaborative globalizing endeavors with Ericsson, and progressively the other major mobile network infrastructure suppliers, came principally from the GSM, or 2G capital investments. At the point of initiating the aggregation synergies endeavor in 1998 and as a result of the merger and acquisition, the GSM supplier choices had already been made by the operators. There was not much scope left for discussion of operating costs or, indeed, the normal commercial leverage of being able to, at will, switch suppliers for better commercial terms and/or operational performance.
36 GLOBAL NETWORKS On February 12, 2004, Vodafone announced the commercial launch of its 3G services in Europe. The first service from Vodafone was the Vodafone Mobile Connect 3G/GPRS datacard, Europe’s first high-speed laptop datacard. This datacard was available in Germany, Italy, the Netherlands, Portugal, Spain, Sweden, and the UK over the subsequent four weeks. The commercial launch of the 3G datacard followed successful customer trials conducted across Europe with thousands of business customers.
Market; on March 3, 1982, the Federal Communications Commission (FCC) announced the date for filing applications for cellular operating licenses (June 7, 1982). Many of the entrepreneurs who filed for applications specified Ericsson equipment; of 130 applications for the first 30 markets, 40 had specified Ericsson. This was a surprise for Motorola, as they had anticipated with their strong market position that they would yield a market share over 90%. Eventually, 194 applications were submitted.