By Andrew Lester (auth.)
Successful humans and corporations do issues even as: they're effective everyday and so they see nice new possibilities. They use diverse kinds of considering and administration to convey funds this present day, and sustainable progress the following day. donning Hats is vital to company: yet how and while to put on each one one?
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Additional info for Growth Management: Two Hats are Better than One
Sample text
And by Growth I don’t mean just a bit more on the revenue line or an improvement in margin from cost management or revenue mix control. By Growth I mean new business that the company can and should be doing to position itself differently in the market and which provides the basis for sustainable high quality earnings. Growth is about knowing the opportunities, prioritizing them, defining customer relevant solutions, implementing those new propositions excellently and subsequently consolidating the new Growth business into the mainstream at the appropriate stage.
Organizing for Growth An example: in Jaguar UK the company was originally organized with separate field staff for each of the three key functions (car sales, servicing, and parts). Having separate functions created great specialism and knowledge but it meant that our dealers had three people calling on them regularly not one, and they never worked on the whole of the business with dealer owners. So the team was reorganized to reduce travelling time, and increase dealer contact time, by combining the roles into one.
1. The figure shows that everyone should be involved to some extent in running the day job and delivering growth. The blocks are purposefully not triangles. They are four sided to show that everyone can to some extent work on both elements. However there is a general trend that the more senior a person is in the company the more likely they are to spend more time on growth management. Since everyone is likely to mix their time working on both types of activity, a “Two Hats” approach is needed to manage the right mix for the company and each person in it.