By Ben Wubs
This e-book bargains with the actions of the Anglo-Dutch multinational throughout the warfare. Given many of the threats confronted through Unilever through the Nazi interval, Ben Wubs argues that it used to be no longer self obvious that the corporate might live to tell the tale the warfare. in response to examine into corporation assets that have been hitherto unavailable, he indicates the influence of the battle on Unilever in addition to the altering stipulations within the ecu foodstuff, oil and fat and cleaning soap industries. Wubs makes an research of the company’s procedure, constitution and function during this interval. concurrently, it explores the exterior stipulations, which helped the corporate to outlive the warfare. the writer argues that Unilever survived global battle II as the workforce had ready itself legally good prematurely. for that reason, the corporate may well simply be break up in self sustaining components. Unilever’s hugely decentralized working constitution helped the corporate to outlive the bold of the Nazi country. The deteriorating struggle stipulations for Nazi Germany finally labored to the benefit of the corporate. in addition to, Unilever’s leading edge angle helped the corporate to evolve to totally new stipulations of source allocation.
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Extra resources for International business and national war interests: Unilever between Reich and empire, 1939-45
Example text
Through Lever’s acquisition of Crosfield in 1919 Unilever had eventually become the owner of the Persil brand in the British Empire. The perborate powder trade in Germany, however, was completely in the hands of Henkel. In the 1920s Henkel and Unilever had made an agreement about the division of the perborate powder trade in Europe. Unilever’s soap powder brand Radion, as a consequence, was not marketed in Germany before the Second World War. Henkel had also followed the growth strategy of vertical and horizontal integration.
The figures of Royal Dutch/Shell Group, however, are a flagrant underestimation. The Dutch parent owned 60 per cent of the shares and the British 40 per cent, but it was only in 1951 that the Group started to consolidate the value of its main subsidiaries. 3 Largest manufacturing firms in Europe, 1929–1930 (in million pounds sterling) Company Registered office Share capital Total assets Unilever Group Imperial Chemical Industries Royal Dutch/Shell Group IG Farben Imperial Tobacco Co. 3 Sources: Youssef Cassis, Big Business: The European Experience in the Twentieth Century (Oxford: OUP, 1997) 240–266; Royal Dutch Company for the Working of Petroleum Wells in the Netherlands Indies, Report for 1930; Lever Brothers & Unilever NV and Limited Annual Reports and Statements of Account, 1930.
64 Although the company was searching for other possibilities at the end of the 1930s – it operated over 500 businesses in more than 40 countries – Britain, the Netherlands and Germany still formed Unilever’s stronghold and operating base. Especially the Netherlands and Britain, the parent countries, were of great importance as regards both production and the management of the company. 1 Sales of margarine, edible fats and soap in Unilever’s most important markets in 1938 (in ’000 metric tons) Britain Germany The Netherlands France Belgium Czechoslovakia Source: UAR, His 114, 1091.