By Eric Viardot
Presents insights into the evolving position of "service" in excessive expertise businesses and indicates managers how advertising and marketing functionality might be more desirable by way of designing companies which are according to buyer wishes and expectancies. The textual content offers research of the 3 severe good fortune elements for high-technology provider companies and examines powerful advertising and marketing recommendations for either purchaser and company markets. the purpose of the textual content is that readers will detect the right way to comprehend the desires of high-technology shoppers; allure new consumers and construct buyer loyalty; layout and video display most fulfilling companies; arrange and deal with human assets for top provider functionality; and increase potent aggressive, pricing and distribution innovations.
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Additional resources for Introduction to information-based high-tech services
Sample text
2. Possession-processing services involve tangible actions to physical objects like freight transport, warehousing, car repair, laundry, and disposal. The object needs to be involved in the production process, but the customer does not since the consumption of the output tends to follow production. Again, the service ''factory" may be fixed or mobile. A local geographic presence is required when the supplier needs to provide a service to physical objects in a specific location on a repeated basis.
Beyond the virtuality of many high-tech services, ultimately what is important is their value to the customer. As one executive of Compaq remarked: "We are currently living in the paradigm that information is intangible because it cannot be touched. For instance, if you cross the border with a 200 megabyte disk, the customs officer will consider only the value of the disk for taxes without taking into account the value of the information on the disk. This value can be one million times superior to Page 15 the actual value of the disk if it is data decryption software, for instance.
Systems integration services help customers to make various information technologies working together to achieve a business solution and performance. Today, information technologies encompass very different elements like computer and communication hardware, operating and application software, and multimedia technologies. Some information technologies can be off-the-shelf solutions, others need to be tailored, while others are purely specific. Mixing all those technological ingredients without the adequate knowledge can turn out to be a nightmare for customers.