By P. J. Louis
The earlier, current, and way forward for instant telecom expertise - defined in a single volume.The convergence of present mobile and workstation voice networks with the recent instant networks potential a person operating within the telecommunications (or attracted to making an investment) wishes the interior scoop at the subsequent new release of telecommunications. you can find it in M-Commerce. professional P.J. Louis' specific consultant enables you to comprehend the merging of third iteration, or 3G, instant applied sciences with the net, a convergence that is reworking the economics of the telecommunications and using gigantic development in instant utilization. targeting how community administration and consumer care needs to evolve with the applied sciences, the e-book offers you enterprise types and an knowing of carrier provisioning in addition to know-how.
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03_CH02/Louisx 1/11/01 11:18 AM Page 39 C H A P T E R 2 BUSINESS MODELS he years 1999 and 2000 have been marked with financial change for the entire CLEC community including the ISPs. Whereas once the ISP was able to obtain money from venture capitalists (VCs) for simply saying they would provide e-mail, the money became scarcer in 1999. In 2000, the money became impossible to obtain unless that ISP business plan had substance. Today, a startup Internet company, no matter what it might be doing or providing for the Internet, cannot compete unless some substance backs the business plan.
Figure 1-14 illustrates these points. In terms of opportunity, the Internet is a “blank slate” waiting to be filled in. The Internet is a medium – Shopping is one application. Back office support • E-Commerce • M-Commerce • On-Line Shopping • ERP FIGURE 1-13 Understand the marketplace: Creating services 02_CH01/Louisx 1/11/01 11:46 AM Page 23 Networks and the Internet: What Are They? 23 The differences between the Internet business and other telecommunications business segments are deep; network architecture, traffic engineering profiles, and even the pricing mechanisms are different.
Web site creation promotes the use of the Internet. Even better, the ISP becomes the host of the customer’s Web site for a small fee. The ISP’s computers become the physical address of the customer’s Web site. The customer does not have to purchase or manage his/her own computers for the purpose of serving as a host. The Web site creation tool generates Internet usage. Web site tools are used to create advertising. Normally, this advertising is not requested by the user, but is embedded within information or entertainment that the user has chosen to view or listen to.