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Download Make Your Mark: The Creative's Guide to Building a Business by 99U PDF

By 99U

Finally, a company publication for makers, now not managers.

Are you prepared to "make a dent within the universe"? As an inventive, you now not need to take a backseat. in reality, stepping up and embracing entrepreneurship is the quickest path to impression. yet the place do you begin? And what units the companies that be triumphant aside?

To discover, we requested the brilliant minds at the back of businesses like Google X, Warby Parker, fb, O’Reilly Media, and extra to proportion their startup knowledge. that includes hard-won knowledge from twenty top marketers and architects, 99U’s Make Your Mark will arm you with useful insights for launching a purpose-driven company, refining your product, delighting your buyers, inspiring your team—and ultimately—making anything that matters.

Make Your Mark gains contributions from: Will Allen, wealthy Armstrong, Warren Berger, Sean Blanda, Neil Blumenthal, Craig Dalton, Jane ni Dhulchaointigh, Aaron Dignan, Andy Dunn, Joel Gascoigne, Seth Godin, Chris Guillebeau, Emily Heyward, John Maeda, David Marquet, Tim O’Reilly, Shane Snow, Sebastian Thrun, Keith Yamashita, and Julie Zhuo. Plus, a foreword from Behance founder Scott Belsky.

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Additional resources for Make Your Mark: The Creative's Guide to Building a Business with Impact

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And we’re done. The “why test” always ends with fear of death. That’s the only acceptable indication that you’ve reached the end of the “why” chain, because you could argue that “fear of death” is the ultimate motivator for all human behavior. Only then do you have permission to go back and identify which insight is actually most relevant and appropriate for what you’re trying to create. In the spirit of asking why, you might be asking, “Why does this even matter? We invented the car; isn’t that enough?

Of course, it’s natural for entrepreneurs to jump directly to their ideas, which they spend all their time thinking about and obsessing over in the early stages of building their businesses. Presumably they identified the problem long ago and have moved on. But in the early stages of building a brand, the problem you’re solving should be a constant guiding light. Staying focused on the problem also prevents you from falling into the fatal trap of assuming the world is waiting with bated breath for your product to launch.

You find that key turn of phrase that helps them hang on to the idea, process it, and make it their own. That’s true. 0” or “open source,” there was already a movement, but until there was a name to unify the movement, it couldn’t reach its full potential. I saw the possibility of activating the communities that those names represented and giving them a way to present themselves to the world that was newly meaningful. A big piece of what I try to do is to help names like these do a better job of telling the truth.

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