By Udo Koppelmann
This e-book compiles the center elements of procurement advertising and marketing in a fashion which permits a better translation of correct theoretical findings into every-day company. a choice oriented method is gifted which begins with a state of affairs research and leads you thru a heuristic constitution to the correct mix of procurement instruments. we're confident that the current publication will end up to be a necessary device on your every-day business.
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Extra resources for Procurement Marketing: A Strategic Concept
Sample text
If an oversupply of the raw materials needed by your company causes market prices to slump, you should consider taking advantage of the situation in order to secure your company's market position. High cash-flow is a prerequisite for being able to move fast in such situations. Dealing in futures and options, on the other hand, can prevent your company from being affected by price explosions. Illustration 16 shows possible consequences of supply problems which you can either try to avoid or use to your advantage.
And it does not matter at all whether a delay has been caused by a strike, traffic jam or mistakes in placing the order. Early delivery, however, does not always have to be a disadvantage. In the plant-making business early delivery of tools and prototypes can actually be an advantage as certain processes can be carried out earlier than scheduled. (5) Local adjustments can be important but do not usually cause major problems. Even if the political circumstances in a country result in the closure of a supply market, international companies are normally in a position to obtain procurement objects from other sources.
E. unit prices, but also the procurement process costs which are generated by market research, need analysis, sourcing, supplier identification and negotiations, order processing, finance, stockkeeping and logistics, waste disposal and controlling. There are different possibilities for increasing quality levels in procurement. The basic objective is to make sure that the services rendered actually meet corporate demands. This can lead to a higher continuity in overall performances as well as an increase in the quality of specific performances.