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Download Strategic Organizational Change: Building Change by Ellen Auster, K. Wylie, Michael Valente PDF

By Ellen Auster, K. Wylie, Michael Valente

This e-book offers a realistic, action-orientated, accomplished procedure which permits swap leaders to effectively navigate present switch demanding situations whereas development long-run switch services. It covers strategic drivers, development dedication, leveraging current resources, navigating the politics and feelings of swap, implementation and developing ongoing studying, and gives a different worth proposition that integrates and extends innovative considering.

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Additional resources for Strategic Organizational Change: Building Change Capabilities in Your Organization

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Failure to recognize those interconnections can result in missed opportunities ranging from good ideas to whole new market possibilities. For example, Fresh, the juice company we have been referring to throughout this chapter, could leverage its connections with advocacy groups for organic foods and find a win–win opportunity to put Fresh products in the vending machines in public schools. In contrast, lack of effective management of social capital can lead to situations where our organization gets blindsided by the unexpected actions of stakeholder groups.

In most cases, these elements are necessary to remain competitive in the industry but are not sufficient for competitive advantage. To gain competitive advantage, our organization needs to do something beyond these essentials to differentiate it and capture market share. 29 Strategic organizational change Creating positioning maps Creating positioning maps of the overall competitive landscape in which our organization operates can be very insightful. Start by selecting some of the key components of strategy that all companies in our industry find critical.

Some specific technological factors we may want to continuously monitor when assessing the external context include: • • • • • • • • rate of technological change recent technological developments rate of technological diffusion new production processes scientific discoveries R&D activity level of automation government technology incentives. Heads up Fringe technology We should always be on the lookout for technology on the fringe that has the potential to become mainstream and dramatically transform our industry.

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