By Anita Rosen
Speedy solutions to special questions about entering--and prospering in--the international of e-commerce. everybody in company is familiar with the web is the fastest--and fastest-growing--way to promote and purchase absolutely anything. yet most folks have no idea find out how to really use this device to their aggressive virtue. What precisely is digital trade? Are online transactions safe? How do you trap consumers' revenues styles? How do you supply mass customization? Now sellers, managers, salespeople, marketers, and others can locate quick solutions to each urgent query and nagging quandary in regards to the global of digital trade. This functional question-and-answer consultant fast and concisely explains how one can: *Integrate e-commerce right into a enterprise method *Understand the know-how *Identify key possibilities for a enterprise *Devise an e-commerce implementation plan effectively create and industry a website, and masses extra.
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Extra info for The E-Commerce Question and Answer Book: A Survival Guide for Business Managers
Sample text
10 How do you create an e-commerce fulfillment policy? 11 How do you update current fulfillment policies for the web? 12 What should you know about selling internationally? 1 Where should you host your online purchasing site? 2 How do you select an ISP to host your site? 3 What are your options if you don't want to host a site in-house but you have specific needs? 4 How much does it cost to manage an online purchasing site with an ISP? 5 What are the basic tasks when setting up an online purchasing service?
EBay adds an intermediary to the process of buying and selling goods. 9 How has the Internet enabled companies to move from mass marketing to mass customization? The Internet provides companies with the infrastructure to participate in the paradigm shift. You can move from providing general information or products to providing information or products customized to your visitors' needs. To provide mass customization, two technologies are used: Push technology: The seeker is automatically provided with information by being sent to the right place.
The Internet provides it with an easy, accessible user interface for this new custom service. Previously, Mattel only mass marketed its dolls. It manufactured dolls with different skin tones, hair colors, and clothing based on generic demographic sampling. With mass customization Mattel can provide a customer to its site with a unique doll. Customers can choose between a selection of doll characteristics including skin tone, eye color, hair color, hairstyle, and clothing. They can personalize the doll with a unique name.