By John Bowes
John Bowes (ed.)
Fair exchange has come far within the final twenty years. The reasonable exchange Revolution celebrates the movement's success and takes up the problem of enhancing extra lives via reasonable facing manufacturers. reasonable exchange is now mainstream, with huge businesses like Cadbury's and supermarkets comparable to Sainsbury's generating and stocking many reasonable exchange items. The authors of this assortment, lots of whom have been answerable for the preliminary luck of reasonable exchange, emphasize the significance of making sure that farmers and different manufacturers stay the most beneficiaries. Punchy chapters, illustrated with many real-world examples, hide all of the very important concerns together with the tensions among huge and small operators, the influence of recession, environmental coverage and the chance of enormous operators embracing reasonable exchange extra in note than in perform. Written through the best lighting fixtures of the reasonable alternate move, together with Harriet Lamb (Executive Director of the Fairtrade starting place) and Bruce Crowther (Establisher of the world's first reasonable exchange city) this e-book will motivate activists and shoppers to maintain making the correct choices.
Reviews:
“Fairtrade has introduced substantial advantages to hundreds of thousands of the negative, yet remains to be in its infancy. This hugely readable account might help Fairtrade to develop and for the advantages to unfold to thousands more.”
-- John Madeley, co-author of fifty purposes to shop for reasonable exchange
Read Online or Download The Fair Trade Revolution PDF
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Additional info for The Fair Trade Revolution
Example text
Focus breeds interest; interest breeds action. The chances for different producers to access the Fairtrade system have widened considerably. In the early days, coffee was king. Soon producers were queuing up, insisting that Fairtrade should apply to their products too. Now, producers Bowes T02223 01 text 25 27/10/2010 09:14 26 The Fair Trade Revolution of wine grapes to flowers, dried and fresh fruit, nuts, cotton, olive oil and far more besides, are able to access Fairtrade markets. Around 100 new groups enter the Fairtrade system annually.
But of all of the challenges it faces going forward, the United States is perhaps the toughest nut to crack. With so much of the world’s wealth concentrated in the northern hemisphere it follows that fundamental change can only be achieved with the support of consumers in Europe and North America. It is too easy, therefore, to see the success of fair trade as a northern movement; dependent solely on the goodwill and guile of well-intentioned activists and supporters in the United States and Western Europe.
Impact on the Community In Mali, only four out of ten children are in school – because there are so few schools, some have to walk ten miles. So not surprisingly, women cotton farmers in the Dougourakoroni cooperative decided to spend their first Fairtrade premium payment on building a small two-room schoolhouse. But it was overflowing as children crowded into the tiny rooms. So the next year when they earned their premium, the members, now feeling empowered, negotiated with the local government to ensure that they too lived up to their responsibilities.