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By Keith T. Brown

Such a lot e-commerce specialists agree that "click-and-buy" procuring cart websites are quickly turning into something of the earlier. quickly, the one e-businesses that might subject can be these which enable buyers to customized layout the goods they buy.At Ford, the Ford-Oracle AutoExchange website remodeled Ford's offer chain from one in accordance with forecasts and construction for stock to a real-time, build-to-order version. during this sensible advisor to the way forward for e-business. BuildNet, Inc. Chairman Keith T. Brown essentially explains why the main winning business-to-consumer e-businesses, now and within the years forward, are these equipped on interactive business-to-business systems that combine net know-how into all levels of industrial operations. And he palms readers with the information and talents had to create strong interactive company plans.

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Extra info for The Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products

Sample text

Even better, we are seeing that this information need not be transferred through laborious exchanges of mail, phone messages, faxes, and written documents, but it can be automated so that computers can talk to one another, and exchange pertinent information with little or no input from humans. This type of information exchange and the ability to tie it to the means of production is nothing short of revolutionary, because as it is put into practice it inverts one of the most enduring maxims of economics.

The supply chain is also aware of how many of those items are missing from the shelves and when to begin replenishing those items so the shelves remain full. The information flows across the inventory and accounting systems of the various links in the supply chain and populates the inventory and accounting systems of the product suppliers. Now, we still 42 Chapter 2 haven’t moved into full configuration management with the WalMart model, but Wal-Mart has fully automated its own supply chain with a truly efficient and highly profitable automation of information for delivery of a wide range of stock products.

Wouldn’t it be a more efficient system if vendors had a better idea of who their potential customers were? Wouldn’t it be a better arrangement, with far less wasted time, money, and resources, if vendors had profiles of potential customers, and could produce just enough products to fulfill real, known needs? a. e-business. Wouldn’t it be an ideal economic situation, indeed what all of economic history has aimed to accomplish, if the vendor not only had a clear idea of an individual customer’s specific needs, but could customize a product specifically for that customer, on a The Rise of Interactivity 21 one-to-one basis, no matter how many customers existed?

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