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Download Trust and New Technologies: Marketing and Management on the by Teemu Kautonen, Heikki Karjaluoto PDF

By Teemu Kautonen, Heikki Karjaluoto

This enlightening ebook can be of significant curiosity to students, practitioners and examine scholars focussing at the purposes of latest applied sciences in advertising and marketing and administration. belief researchers throughout company disciplines and the social sciences also will locate this well timed and exact booklet a confident source.

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Additional info for Trust and New Technologies: Marketing and Management on the Internet and Mobile Media

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Wiedenbeck (2003), ‘On-line trust: concepts, evolving themes, a model’, International Journal of Human-Computer Studies, 58, 737–58. , H. Landesberg and M. ar=1138&L2=16&L3=16 (1 July 2004). , M. Wetzels and M. Kleijnen (2001), ‘Customer adoption of e-services: an experimental study’, International Journal of Service Industry Management, 12, 184–207. M. P. Cannon (1997), ‘An examination of the nature of trust in buyer–seller relationships’, Journal of Marketing, 61, 36–51. P. R. Mullen (1998), ‘Understanding the influence of national culture on the development of trust’, Academy of Management Review, 23, 601–20.

Güth, W. (2001), ‘Do banks crowd in business ethics. An indirect evolutionary analysis’, International Review of Economics & Finance, 10, 1–17. Hampton-Sosa, W. and M. Koufaris (2005), ‘The effect of Web site perceptions on initial trust in the owner company’, International Journal of Electronic Commerce, 10, 55–81. Hardin, R. (2002), Trust and Trustworthiness, New York: Russell Sage. T. (1995), ‘Trust: the connecting link between organizational theory and philosophical ethics’, Academy of Management Review, 20, 379–403.

Koenig (2002), ‘Building brand community’, Journal of Marketing, 66, 38–54. McGovern, G. (2001), ‘Content builds brands online’, International Journal on Media Management, 3, 198–201. McKnight, D. and N. Chervany (2001–2002), ‘What trust means in e-commerce customer relationships: an interdisciplinary conceptual typology’, International Journal of Electronic Commerce, 6, 35–59. , V. Choudhury and C. Kacmar (2002), ‘Developing and validating trust measures for e-commerce: an integrative typology’, Information Systems Research, 13, 334–59.

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