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Download Web Analytics For Dummies by Pedro Sostre PDF

By Pedro Sostre

Acting your first website research simply bought a lot more straightforward. net Analytics For Dummies deals every thing you want to understand to nail down and pump up the ROI in your internet presence. It explains the best way to get the stats you would like, then is helping you study and practice that info to enhance site visitors and click-through fee in your site.

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By contrast, if your Web site is not making much of an impact on your business, then you need to consider some strategies to boost traffic or convert the traffic you already have. It could be poor design, poor content, or just poor marketing efforts. Your Web analytics program can give you some clues. 5. You can discover which visitor groups are most likely to become customers, subscribers, or members. Then you can adjust your marketing efforts accordingly. 6. You can analyze your visitor clickstreams.

FTP (File Transfer Protocol): This is the language used for file transfer for computer to computer across the World Wide Web. ߜ POP3 (Post Office Protocol): This traffic is a data format delivery of e-mail across the Internet. Keeping an eye on bandwidth usage isn’t always the most exciting activity. If your site attracts lots of traffic, though, watch your bandwidth to make sure you aren’t going to exceed the quota imposed by your host. That can result in slow Web site performance, costly overage charges, or even deactivation of your hosting account.

Visits Sometimes called a session or user session, a visit describes the activity of an individual user on your site. You could also say that a visit is a series of views by the same visitor. It’s interesting to note that most analytics tools will end the session if the visitor remains idle for 30 minutes although that time limit can often be adjusted in your software’s options. Unique visitors The unique visitors metric represents the number of individual people who visit your Web site. Each individual is counted only once, so if a person visits your site five times in the reporting period, that behavior might count as five sessions but only as one unique visitor.

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