By Laura Gavinelli
This booklet specializes in the connection among enterprise approach and festival between Italian SMEs within the aftermath of the commercial problem. First studying company process and aggressive virtue in a broader feel, Business suggestions and Competitiveness in occasions of Crisis is going directly to examine the strategic behaviour of SMEs and the most important elements that permit them to beat the demanding situations they face. The ebook covers wide-ranging issues resembling advertising and marketing and verbal exchange options, internationalization procedure and access modes, entry to credits, networking, innovation approach and human assets enhancement. bearing on insightful case experiences and surveys performed among 2011 and 2014, it displays on managerial implications for Italian SMEs and identifies their 3 major aggressive demanding situations.
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Extra resources for Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs
Sample text
Various techniques are used to profile the demand and evaluate consumers’ preferences, especially in the field of business to consumers, with respect to the attributes of the product (Grant 2005a). Marketing metrics, as well as the techniques of qualitative research, are particularly diffused in this field (Farris et al. 2010; Ambler 2000). 30 Business Strategies and Competitiveness in Times of Crisis Finally, on the demand side, the differentiation can be generalized or focused, depending on the type of segmentation and targeting that the firm intends to carry out.
All these factors lead to the concentration of a sector, where the production share is held by a limited number of enterprises. Scale economies entail risks, too: the specialization that is required and the high volume of units produced lead the firm to gear up with ad hoc plants, which tend to be problematic with respect to the changing needs of the market, in terms of flexibility and adaptability of the offering. In some business situations, lower production costs are more related to the cost of some inputs that are required to achieve the final product.
Although you can also learn from past experience (ex post approach), it is with the ex ante approach that the market and the ability of competitors are taken into account explicitly in order to drive the firm’s actions and reach a competitive edge. • Explicit process: The explication of the strategy has the advantage of providing a single direction to all members of the organization, in order to make decisions, concentrate efforts and resources, coordinate activities, and achieve shared objectives in line with the mission of the enterprise.