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By Bryan Bergeron

A McGRAW-HILL e-book unique! The Hitchhiker's advisor to the instant Web publications ebusiness executives on a trip in the course of the instant net house, with an emphasis on functional effects. It exhibits them tips to take the mandatory steps towards executing a instant net technique by way of pinpointing the main hindrances to making a instant net presence. It grants instruments and strategies that allow companies to beat these hindrances by way of essentially defining their instant internet presence, conserving momentum in the course of the improvement and deployment levels, and realizing and dealing with the technical, political, and criminal constraints linked to operating within the instant house.

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Extra info for The hitchhiker's guide to the wireless web

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Is senior management committed? How will wired Web administrative and development staff be affected? Will wired Web staff be moved to a new department? Will telecommunications and information services expand or contract if the company moves to the wireless Web space? Within the company, who is motivated to support the effort to create a wireless Web presence, and who has reason to thwart it? What Are the Consequences of a Failed Attempt to Move to the Wireless Web? TE AM FL Y What is the major downside of a failed attempt?

Bergeron. Click Here for Terms of Use 42 The Hitchhiker’s Guide to The Wireless Web TE AM FL Y of exceeding customer expectations. Killer apps not only succeed in the technical realm but they also stir the emotions of users. Consider that, even though the first generation of wireless PDAs were a technical success in the domestic market, they failed in the economic and emotional arenas. While early adopters purchased the wireless devices for a variety of reasons, most potential customers ignored the technology because the Web access it offered had little resemblance to the Web they had come to expect.

While early adopters purchased the wireless devices for a variety of reasons, most potential customers ignored the technology because the Web access it offered had little resemblance to the Web they had come to expect. With DSL, cable modems, and even 56K analog modems delivering rich, colorful Web graphics to desktop PCs, monochrome text on a postage-stamp–size screen didn’t attract much attention. Similarly, Internet phone subscribers in the EU were slow to use the Internet features because of slow speeds and a lack of applications.

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